Product Designer turned Product Manager | www.pramitsinghi.com

Things beginners should learn (nay) know about Brand Personality & Communication in the startup environment.

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Part-2 of the series ‘Product For Beginners’

In this series, there will always be two sections:

Now I know, the ideal way is that I should have written about my test first and then my learning at the end. But the reason, for me to start this series was to maintain my notes/insights. If ever, you want to revisit the learning, you shouldn’t have to scroll/skip my test section. See different perspective, you are gonna see a lot of it in the coming series. …


Things beginners should learn (nay) know about Usability Testing in the startup environment.

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Part-1 of the series ‘Product For Beginners’

In this series, there will always be two sections:

Now I know, the ideal way is that I should have written about my test first and then my learning at the end. But the reason, for me to start this series was to maintain my notes/insights. If ever, you want to revisit the learning, you shouldn’t have to scroll/skip my test section. See different perspective, you are gonna see a lot of it in the coming series. That’s what makes us humane.

So, if you find something not appropriate or right, feel free to comment or correct me. …


The solution prepared during the Design sprint conducted by SDSLabs (IIT Roorkee) and Design Studio (IIT Roorkee) regarding the problems of e-rickshaws.

3 teams. 2 days. 1 problem to solve.

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A 2 days design sprint was conducted by SDSLabs IIT Roorkee and Design Studio IIT Roorkee, with a problem statement focusing on the unavailability of e-rickshaws in the campus. The team worked on proposing an application along with the help of administration to focus on the problems of unavailability, payment methods, and route optimization. …


The design process of Cerebro — IIT Roorkee’s in-house machine learning (ML) competition hosting platform.

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About Cerebro

A machine learning competitions hosting platform created for the students of IIT Roorkee where they can share the latest news, blogs, links to research papers and their approaches and can also practice or compete along with other students to work on their skills.

How it all started?

The idea started when there was an increasing number of ML enthusiasts on the campus. Suddenly there was a boom and students started learning different aspects of machine learning (ML) be it predictive learning, computer vision or NLP. For this growing community there started a lot of groups like Data Science Group (IIT Roorkee), Computer Vision and Language under ACM chapter IIT Roorkee and various paper discussion groups. Students and professors started using various applications of ML in their research. …


Internship experience at ZestMoney. I was a part of the design team in Bangalore for a period of one month as an intern in December 2016.

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ZestMoney provides a way to pay using digital EMI, without the need for a credit card or a credit score on various sites and stores. Internship included working on various projects of different domains like branding, user experience, and promotional graphics.

Tasks over the month -

ZestMoney provides the service of buying things online using EMI options without any hassle and is one of the leading startups in the FinTech industry. The task overall was to enhance the user experience by making his/her interaction with the service flow comfortable, minimal and easy. …


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I submitted my proposal for the localization tool of Mozilla, Pontoon, where the proposal was to improve the user experience. After getting selected, I was very excited to work with my mentors Matjaz Horvat and Adrian Gaudebert this summer building something to improve the user experience.

Project Description-

What the project was?

In the projects list of Mozilla GSoC’18, the project was focused on improving the user experience of the Pontoon localization tool by Mozilla for the users.

Why this project idea?

I chose this particular project because it is very well aligned with the kind of projects I have done. This project requires lots of UX improvements and being a designer I had lots of ideas to improve user attention and usability of this application. Other that that this is my field of interest which basically is to make any product better for user experience and therefore the natural inclination towards this project. …


Game design, thinking of it makes us to think mostly about COD, Assassin’s Creed, Batman: Arkham Asylum and many such amazing graphic games. But there are other games as well which were a part of our childhood and we still play them i.e. 2-D games.

2D games have taken a special place in gaming industry mainly because of the kind of different ideas and simplicity it has plus they are easy to make in respect to 3D games and many famous mobile games are 2D or 2.5D (as unity says). …

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