Designing for FinTech startup.

Internship experience at ZestMoney. I was a part of the design team in Bangalore for a period of one month as an intern in December 2016.

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Tasks over the month -

ZestMoney provides the service of buying things online using EMI options without any hassle and is one of the leading startups in the FinTech industry. The task overall was to enhance the user experience by making his/her interaction with the service flow comfortable, minimal and easy. Thus in a way, the whole process and documentation don’t look like a lot of effort.

  1. Make down-payment
  2. Rejected application
  3. Upload documents
  4. NACH upload
  5. Loan approval
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Task-1 User Flow
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Task-2 User Flow
  1. Repayment Due
  2. Repayment Success
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Task-3 User Flow

Process -

To enable good interaction with the user and help him understand every step, the emails were designed with a proper theme for the post-enrollment, in a leading format with CTAs to help the user go through the right direction. The after credit approval emails were also designed in the different theme style to create a difference.

  1. Information Hierarchy
  2. Wireframes

User Understanding

The users were mentioned by my mentor, as the general middle class with an age gap of 22–40 being the primary customers as they are familiar with buying products online on various platforms, thus they understand the process and have a trust on the process. Most of them belong to the working class and understand the concept of EMI so they find familiarity with an online process.

Information Hierarchy

As the post-enrollment was the most used method by the customers applying for EMI through ZestMoney, the structure of the post-enrollment mails was fixed to generate a sense of continuity. The steps were -

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Designed Mails

1. Applying for loan mail series

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Promotional Design

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Different designs made for social marketing campaigns

Learnings over the whole period -

  1. Importance of user trust in a FinTech startup.
  2. Desktop and Mobile versions of email template.
  3. Worked on a fixed UI style guide for all the products.
  4. Color theory.

Written by

Product Designer turned Product Manager | www.pramitsinghi.com

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